Despite working in an industry where every day someone refers to the “long tail” it took me a long time to get around to reading Chris Anderson’s book.
I wish I’d read it earlier though, makes the whole long tail concept 10x clearer (and it’s not like I didn’t understand it in the first place). He uses some great examples, which really help you to realise how it can be applied to many different industries, and niches within them.
My only criticism is that towards the end it gets a bit repetitive – you can almost hear the editor saying, “sorry Chris I need another 2 chapters – just chuck in a few more examples”.
Overall Score – 7/10